| Pontificia
Universidad Católica de Chile Sección 1 |
| Profesor: | Sergio Maturana | Email: | smaturan@ing.puc.cl |
| Profesor: | Andrés Moreno S. | Email: | andres@moreno.cl |
| Ayudante Jefe | Daniel Chereau |
Avisos:
- Pregunta 1 What is the nature of the market in which Syntex competes and what is the role of the salesforce?
- Pregunta 2 If next year’s salesforce had to be the same as this year’s (i.e., 433 reps), how should it be allocated across products and physician specialties?
- Pregunta 3 What should Syntex do about its salesforce size and allocation for next year? For three years from now?
- Pregunta 4 Comment on the benefits and limitations of the modeling effort?
- Pregunta 1 Identify the salient aspects of the shampoo/hair conditioning market.
- Pregunta 2 What are the major management decisions associated with the Enhance new product opportunity?
- Pregunta 3 How does the ASSESSOR model and measurement procedure help address these important decisions?
- Pregunta 4 What did management learn from doing the ASSESSOR model and measurement ?
- Pregunta 5 What next steps would you recommend that S.C. Johnson take with respect to Enhance ?
Ya está publicado el nuevo caso, "Positioning The Inifiniti G20 Case" 29-03-04
- Pueden pedirle a Jaquelin en el Departamento de Sistemas, una copia del capítulo 3 del libro con el CASO "Conglomerate Inc.´s New PDA". Ojo la copia es para que ustedes le saquen una fotocopia y luego la devuelvan.
- El caso también se encuentra en el menú "Casos y Lecturas"
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